Engineered Arts

Maker of Ameca, the most expressive social humanoid face, sold for research and entertainment

Startup · Shipping · Humanoid OEM · Falmouth, Cornwall, United Kingdom · Founded 2004 · engineeredarts.com

• Founders Will Jackson, Morgan Roe · titles not confirmed
• Funding · details not disclosed

Profile

Cornwall-based Engineered Arts builds Ameca, a highly expressive social humanoid used in research, museums and events. It isn't a general-purpose worker robot, but it leads in human-robot interaction and facial expression. It released Ameca Desktop Gen 3 in Jun 2026.

Notes Unverified Low-confidence record. The company's about page shows founder Will Jackson as CTO; we could not find a named CEO.

Leadership

• Will Jackson, Founder & CTO
• Morgan Roe, COO

Flagship robots

• Ameca Gen 2.6 Humanoid
  Static, mains-powered expressive humanoid
• Ameca Desktop Gen 3 Humanoid
  Released Jun 2026

Trademarks

2 names filed in the US since 2025 · last checked Oct 15, 2026.

• AMECA Published for opposition
  Filed Jan 7, 2026 · Class 007, Class 009, Class 041 +1 · USPTO record
  Rental of teaching robots.
• ENGINEERED ARTS Published for opposition
  Filed Jan 2, 2026 · Class 007, Class 009, Class 041 +1 · USPTO record
  Rental of teaching robots.

Source: USPTO Trademark Search, matched on the company’s legal names. Rechecked on the 1st and 15th of each month. A filing shows intent to use a name in the US, not a launched product.

Competitors

Companies with overlapping products. Direct = same customers and same job; Adjacent = overlapping technology or market, different focus.

• Unitree Robotics

  Adjacent competitor

  CNHumanoid OEM

  Both sell humanoids to research buyers: Unitree Robotics sells low-cost humanoids and quadrupeds in volume, while Engineered Arts makes Ameca, an expressive humanoid sold for research and entertainment.

  Sources (2)

  • Engineered Arts (company website)
  • Unitree Robotics (company website)

• Pollen Robotics (Hugging Face)

  Adjacent competitor

  FRHumanoid OEM

  Both sell humanoids to research and education buyers: Pollen Robotics makes the open-source Reachy 2 humanoid and the low-cost Reachy Mini, while Engineered Arts makes Ameca, an expressive humanoid sold for research and entertainment.

  Sources (2)

  • Engineered Arts (company website)
  • Reachy 2: the open-source humanoid for embodied AI (Pollen Robotics)

Recent news

• Jul 1, 2026 — Ameca Desktop Gen 3 released (Jun 22) RoboZaps

Sources

• Ameca robot price 2026 (RoboZaps) (Jul 1, 2026)
• Ameca Gen 2.6 setup guide, Aug 2026 (Engineered Arts) (Aug 1, 2026)
• Engineered Arts About Us (Oct 11, 2026)

Confidence: low.

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